Syllabus । VARENDRA UNIVERSITY । Department of Journalism Communication and Media Studies


                                                   Syllabus

                                                                    BSS Program
                                                                            in
                                                                         JCMS                   
                                                               Session: 2014-2015
                                   Department of Journalism, Communication and Media Studies
                                                         VARENDRA UNIVERSITY
 
 
 
 
Journalism Communication
 
 
 
 
Bachelor of Social Science (Honours) in Journalism, Communication and Media Studies (JCMS)
 
The Bachelor of Social Science (Honours) Programme in Journalism, Communication and
Media Studies (JCMS) has been designed for the students imparting comprehensive learning
of the principles, dynamics and techniques of media, communication and Journalism.
Rigorous theoretical and hands-on practice in the fields of human communication, media and
journalism will function as the base of course operation. The students undergoing the
aforesaid academic curriculum will be equipped with theories, practical know-hows and
essential skills to be required for developing themselves as appropriate professionals in any
branch of communication, media and journalism. The program opts to impart the learners
most modern and inclusive education in the aforesaid fields with a view to preparing
themselves as competent professionals to meet the demand of extending national and
international electronic and print media market as well as in the fields of development and
corporate communication.
 
 
Objectives of the Programme
 
The objectives of the JCMS program are to:
 
1. Strengthen students‟ theoretical and practical knowledge of Communication,
Journalism and Media to enable them to act in real life with maturity and skills 
2. Impart scientific knowledge for identification, selection and preparation of news,
communication and other media items.
3. Produce skilled professionals to manage the affairs of newspaper and media
organizations and also in digital media degree and online
4. Manage the communication affairs of different national and international
development organizations and corporate houses.
5. Encourage research in the fields of media, journalism and communication and
development.


Entry Requirements:
Students seeking admission to pursus the course for the Bachelor of Social Science (Honours)
Degree of Journalism, Communication and Media Studies (JCMS) should have passed the
SSC and HSC (or „O‟ level and „A‟ level) or equivalent examination (S) with at least CGPA
2.50.
 
Duration of the Program:
The duration of Bachelor of Social Science (Honours) in Journalism, Communication and
Media Studies (JCMS) Program is four academic years.
 
Total Credit Hours:
The Bachelor of Social Science (Honours) in Journalism, Communication and Media Studies
(JCMS) program consists of 124 credit hours for successful completion of the graduation.
 
Total Courses:
The Bachelor of Social Science (Honours) in Journalism, Communication and Media Studies
(JCMS) will consists of 41 (Forty One) Courses.


 
                                          BSS Honors Program in JCMS
                                              Year and Semester wise Credit Distribution


First Year: Semester I
 
Course No  – Course Title                     –       Hours/Week –    Credits
JCMS 101  –  Fundamentals of Communication  –  3  –  3.0
JCMS 102   – Fundamentals of Journalism       –     3   – 3.0
JCMS 103    – Basic English Language Skills       – 3 –    3.0
Total                                                                   –   9   –  9.0
 
First Year: Semester II
 
Course No   – Course Title   –    Hours/Week    –   Credits
JCMS 104   –  Interpersonal, Group Organizational Communication  -3   –  3.0
JCMS 105        –  Bangla Writing Skills    – 3    –  3.0
JCMS 106    – English for Journalistic Writing   – 3   –  3.0
Total                                                                        – 9  –  9.0
 
 
First Year: Semester III
 
Course No.       –  Course Title    – Hours/Week  –    Credits
JCMS 107        – News Gathering for Print and Electronic Media   –  3 –  3.0
JCMS 108         – Bangladesh Studies    – 3 – 3.0
JCMS 109          – Computer Concepts   –  3  – 3.0
Total                                                          –  9  –  9.0
 
 
Second Year: Semester I
 
Course No.     -Course Title       -Hours/Week       -Credits
JCMS 201        – Origin and Development of Journalism   -3  -3.0
JCMS 202         -Mass Communication: Structure and Process   -3 -3.0
JCMS 203         -Social Process and Institutions   -3  -3.0
Total                                                                      -9    -9.0
 
Second Year: Semester II
 
Course No      -Course Title                              -Hours/Week   -Credits
JCMS 204      -Reporting for Print and Electronic Media  – 4     – 4.0
JCMS 205      -Contemporary Bangladesh Affairs      – 3    – 3.0
JCMS 206       -Contemporary World Affairs          – 3 – 3.0
Total                                                                         – 10    – 10.0
 
 
Second Year: Semester III
 
Course No     – Course Title                        -Hours/Week  -Credits
JCMS 207    -Editing for Print Media                – 3                – 3.0
JCMS 208    -Economics Concepts                    – 3                – 3.0
JCMS 209    -Media Laws, Rights and Ethics    – 3                – 3.0
JCMS 210     -Political and Administrative Development in Bangladesh    – 3   – 3.0
Total                                                                                             –    12          –  12.0
 
 
Third Year: Semester I
 
Course No                     Course Title                               Hours/Week                 Credits
JCMS 301       -Theories of Media and Communication      – 3                            –  3.0
JCMS 302       -Media Economics and Management            –  3                           – 3.0
JCMS 303       -Gender and Media                                         -3                            – 3.0
JCMS 304        -Broadcast Techniques and Communication Technologies – 3      – 3.0
Total                                                                                                                  –   12  –  12.0
 
 
Third Year: Semester II
 
Course No                          Course Title                            Hours/Week                  Credits
JCMS 305         -Development Communication and Grassroots  – 3                        –  3.0
Reporting
JCMS 306         -Business Journalism and Economic Reporting   -3                         – 3.0
JCMS 307         -Media Research Methodology                            – 3                         – 3.0
JCMS 308         -Newspaper Makeup, Layout and Design            – 3                         -3.0
Total                                                                                             –   12                        – 12.0
 
 
Third Year: Semester III
Course No                        Course Title                                     Hours/Week                Credits
JCMS 309       -Environmental Communications and Climate Reporting  – 3        – 3.0
JCMS 310       -Scientific and Technical Communication           –  3                       – 3.0
JCMS 311       – Video Production                                                – 3                         – 3.0
JCMS 312        -Creative Advertising                                           – 3                         – 3.0
Total                                                                                             –  12                      –  12.0
 
 
Fourth Year: Semester I
Course No                        Course Title                          Hours/Week                      Credits
JCMS 401      -Media, Society and Culture                         – 3                                –  3.0
JCMS 402      -Radio Journalism                                         – 3                                 – 3.0
JCMS 403      -Television Journalism                                  – 3                                 – 3.0
JCMS 404      -Corporate Communication and Public Relations  – 3                        – 3.0
Total                                                                                                    – 12                 – 12.0
 
Fourth Year: Semester II
Course No                  Course Title                        Hours/Week                       Credits
JCMS 405            -Online Journalism                        –  3                                     – 3.0
JCMS 406           -Desk-top Publishing                       -3                                       -3.0
JCMS 409          – Two Minor/Optional courses to be chosen from     – 3X2=6     – 3X2=6.0
JCMS 425              among JCMS 409 to JCMS 425
Total                                                                                                       -12                   – 12.0
 
Minor/ Optional Courses:
 
Course No         Course Title                                            Hours/Week                     Credits
JCMS 409      -Sports Reporting                                           – 3                                   – 3.0
JCMS 410      -Internet Studies and Online Searching          – 3                                  – 3.0
JCMS 411      -Photojournalism                                            – 3                                   – 3.0
JCMS 412      -Screen Play and Program Production           – 3                                   – 3.0
JCMS 413      -Magazine Editing and Production                – 3                                   – 3.0
JCMS 414      -Speech writing and Public Communication – 3                                  – 3.0
JCMS 415      -Science Reporting                                        – 3                                   – 3.0
JCMS 416      -Feature and Creative Writing                       – 3                                   – 3.0
JCMS 417      -Peace Journalism and Conflict Reporting    – 3                                   – 3.0
JCMS 418      -Global Communication                                – 3                                   – 3.0
JCMS 419      -Intercultural Communication                       – 3                                   – 3.0
JCMS 420      -Fashion Journalism                                      – 3                                   – 3.0
JCMS 421     -Health Communication and Population Reporting – 3                         – 3.0
JCMS 422      -Social Media and Multi Media Journalism     – 3                                – 3.0
JCMS 423      -New Media and Citizen Journalism                 – 3                                – 3.0
JCMS 424     -Art of Presentation for Radio, TV and Stage     – 3                                – 3.0
JCMS 425      -Film Sense and Criticism                                   – 3                                – 3.0
 
 
Fourth Year: Semester III
 
Course No                Course Title                                      Hours/Week                       Credits
JCMS 407       -Internship or Research Project                         – 4                                  – 4.0
JCMS 408       -Viva-Voce                                                        – 2                                   – 2.0
Total                                                                                          – 6                                    – 6.0
 
 
Syllabus of BSS Honors in Journalism, Communication and Media Studies (JCMS)
 
First Year: Semester-1 
 
Course Code                    Course Title                      Credit Hours                     Pre-requisite
JCMS 101     -Fundamentals of Communication   – 3.00                              -No Pre-requisite
 
 
The Course designed for the students having little or no background in the field of
communication and journalism will present the fundamental concepts, principles and process
of human communication. Foundation of human communication and preliminaries to
conceptualize basic components of different types of human communication, their scope,
purposes, consequences, contexts, types and models will be focused with due importance.
The theoretical comprehension of the course will facilitate the students with in-depth
understanding of nature and mode of different forms of human communication and their daily
uses in human life and behaviour.
 
Books Recommended:
Adler, Ronald B. And Jeanne Marquardt Elmhorst, Communication at Work, MCGraw-Hill,
New York, 2005.
Berlo, D.K., The process of communication, Holt, Riehart, and winston, Inc. New York, 1960
Devito, Joseph A., Human Communication (Ninth Edition), Pearson Education Inc., New
York, 2003.
Fiske, John, Introduction of communication Studies, Routhledge, New York, 1990.
Gamble, Teri Kwal and Gamble, Michael, communication works (Eight Edition), McGraw-
Hill, New York, 2005.
Pearson, Judy (et.al), Human Communication, McGraw-Hill, New york, 2003.
Williams, Frederick, The New Communications, Wadsworth Publishing Company,
California, 1984.
 
 
Course Code                   Course TitleCredit                        Hours                       Pre-requisite
JCMS 102             -Fundamentals of Journalism                 – 3.00                    – No Pre-requisite
 
 
The course has been designed in a way which will make the prospective learners enable to
understand essential concepts of journalism. Scopes, types, natures and principles of
journalism will be the prime focuses of the course. In addition, some basic conceptual and
hypothetical aspects like: Journalism and society, journalistic profession: how to start;
qualities of a journalist; content of a newspaper; content of Radio and TV; definition, types
and nature of news; elements and value-adding factors of news; characteristics of news;
description of a model newspaper house, radio and TV station; sources of news; identification
of news-worthy events/affairs and nose for news; objectivity of news; ethics of journalism
will be concentrated in the course.
 
Books Recommended :
Ahuja, BN, Theory and Practice of Journalism, Surjeet Publication, Delhi, 1988.
Bond, Fraser, Introduction to Journalism, Macmillan, New York/London, 1961.
Clayton, Joan, Journalism for Beginners, Piakus, London, 2000.
Kamath, M.V. Professional Journalism, Vikas Publihing House Pvt. Ltd. Uttar Pradesh, 2009.
Kunkzigk, Michael, Concepts of Journalism: North and South, Friedrich-Ebert-Stifitung,
Washington, 1988.
 
 
Course Code                    Course Title                             Credit Hours                  Pre-requisite
JCMS 103              -Basic English Language Skills            – 3.00                    – No Pre-requisite
 
 
The course has been designed to provide the students with functional Knowledge and skills in
developing their existing listening, speaking, reading and writing skills in English as a
foreign Language (EFL). The following will be the major concerns and deliberation of the
course:
 
 
Listening                                          
Techniques  listening (Especially listening and  understanding of native speakers dialogue) Pronunciation of English letters, vowels and consonants  IPA  stress ad intonation pattern  
 
 Speaking   
  Art of Speaking (Ice-  braeaking and   description of various situations, dialogue  sessions, stress and    intonations, IPA; Basics of English  Pronunciation   (English letters,words, diphthongs and tripthongs. etc.)   

Reading 
Techniques of developing English  Vocabulary (through inter-change of parts of speech use of prefixes and suffixes and different forms of  terminologies and    language registering systems)   
 
Writing
Formation of different types of sentences focusing various  notions and statements on different situations,  writing techniques of  paragraphs (topic sentence, body of the paragraph, use of transitions and linkers); Report   Writting Skills (use and presentation of  information, graph,chart, direct statement,quotation etc.

Revision of Basic English Grammar (parts of speech, tense, subjects verb agreement, use of
degrees, use of conditionals, punctuation marks, use of passives forms, gerund and
infinitives, direct and indirect speeches etc.)

Books Recommended :
Field, Marion, Improve Your Written English, How to Books, Oxford, 1998.
Graham, steve and Hebert, Michael, Writing to Read: Evidence for How writing Can Improve
Reading, Alliance for Excellent Education, New York, 2010.
Langan, John, College Writing Skills (Sixth Edition), McGraw-Hill, New York, 2005.
Singleton, John and Luckhurst, Mary (Eds.), The creative writing handbook: techniques for
new writers, Macmillan, New York, 1996.
Soars, Lizz and Soars John, Headway Series (Pre-intermediate and Intermediate Level),
Oxford University Press.
Baker, Ann; Sheep or ship?, Cambridge University Press.


First Year Semester II

Course Code       Course Title                           Credit Hours                        Pre-requisite
JCMS 104       -Interpersonal, Group & Organizational Communication – 3.00 –  No Pre-requisite
This course will deal with primary and universal concepts of interpersonal communication
which include: axioms of interpersonal communication, definition and nature of dyadic
communication, development of interpersonal communication styles and skills, interpersonal
relationship stages, relationship theories, building amicable attitude and aptitude, conflict
transformation and management, art of negotiation, dialogue and eyelogue, personal
effectiveness and worthiness, stages of team formation, leadership skills: charisma, character
and competence in interpersonal and group communication, dynamics of group and
organizational communication, organizational culture; attraction, apprehension and
assertiveness, fidelity of communication, definitions of small group communication,
organizational communication and different forms of communication networks within and
organization etc.

Books Recommended:
Adams, Katherine and Galanes, Gloria J, Communicating in Groups : Application and Skills
(Fifth Edition), McGraw-Hill, New York, 2003.
Adler, Ronald B. and Jeanne, Marquardt Elmhorst, Communication at work, McGraw-Hill,
New York, 2005.
Devito, Joseph A, The Interpersonal Communication, Pearson Education Inc., New York,
2009.
Devito, Joseph A., Human Communication (Ninth Edition), Pearson Education Inc., New
York, 2003.
Gamble, Teri Kwal and Gamble, Michael, Communication Works (Eighth Edition),
McGraw-Hill, New York, 2005.
Tolbert, Pamela S. and Hall, Richard H., Organizations: Structures, Processes and Outcome,
Pearson/Prentice Hall, New York, 2009.
Williams, Frederick, The New Communications, Wadsworth Publishing Company,
California, 1984.


Course Code           Course Title                                       Credit Hours                      Pre-requisite
JCMS 105       -Bangla Writing Skills                                 – 3.00                       – No Pre-requisite


This Course Will help the students improve their writing skills in Bangla. Emphasis will be
put on familiarizing them with different types of Bangla words and sentences, their writing
techniques; tenses used in sentence writing, Bangla spelling system, different types of Bangla
text and content like prose writing techniques. Different forms of content development for the
media i.e. News, editorial, feature, article will be imparted and the students will have to
prepare some model contents for the review of the course teachers.

Books Recommended:
evsjv‡`k †cÖm Bbw†wUDU, msev`c‡Î evsjv fvlv, XvKv, 1989|
wek¦vm, b‡ib, evsjv D”PviY Awfavb, evsjv GKv‡Wwg, XvKv, 2007|
gvgy`, nvqvr evsjv †jLvi wbqgKvbyb (3q ms¯‹iY), cÖZxK cÖKvkbv ms¯‟v
XvKv, 2005|
gy‡Lvcva¨vq, A‡kvK, msm` mgv_©K kã‡Kvl, mvwnZ¨ msm`, KjKvZv, 1996|
nK, gvnveyeyj, evsiv evbv‡bi wbqg, mvwnZ¨ cÖKvk, XvKv, 1995|


Course Code              Course Title                              Credit Hours                         Pre-requisite
JCMS 106              -English for Journalistic Writing   – 3.00                     – No Pre-requisite


The course is designed to grow practices of writing journalistic English among the students
since it is considered one of the significant ways of written communication. Journalistic
English, unlike any other English writing, has a different kind of rhythm and style. Students
will be able to learn that style and be able to express themselves effectively. Building
journalistic vocabulary is one of the major components of the course. Students will then be
taught on how to write to express, and not to impress the audience.


Books Recommended:
Azam, Gousal and Ahmad, Shihab Uddin, The Art of Writing: With Modern Expressions,
Schoolmean Bangladesh, Dhaka, 2001.
Evans, Harold and Gillan, Crawford, Essential English: for journalists, Editors and Writers,
Pimlico, London, 2000.
Hicks, Wynford and others, Writing for Journalist (Second Edition), Routledge, New York,
2008.
Rivers, William L. Word Book: Writing for the Media, Mayfield Publishing Company,
California, 1988.


First Year Semester III

Course Code         Course Title                                       Credit Hours                    Pre-requisite
JCMS 107      -News Gathering for Print and Electronic Media – 3.00                – JCMS-102 Fundamentals of Journalism
The Course is designed to help the students develop basic skills for amassing information
from different sources; identifying news-worthy events and planning to cover the striking
incidents, preparing news stories/draft reports or other contents based on gathered
information for print and electronic media. Emphasis will be put on techniques of
information/news gathering, developing news sources and maintaining professional
relationship with the sources, format of presenting the gathered information (Inverted
Pyramid Structure); Structure of news story (Leads or intro of News, body of news), Writing
simple stories, Covering seminars, meetings/conferences, incidents of accidents, obituary,
and socio-cultural functions.

Books Recommended:
Allan, Stuart, News Culture, Open University Press, New York, 2004.
Brooks, Brian (et at), News Reporting and Writing, St. Martin‟s Press, New York, 1992.
Hrris, Julian, Leiter, Kelly and Johnson, Stanley, The Complete Reporter, McMillan
Publishing Company Inc, New York, 1981.
Mott, George Fox, New Survey of Journalism, Barnes & Noble, New Jersey, 1937.
Warren, Carl, Modern News Reporting, Prentice-Hall, New York, 1959.


Course Code         Course Title                               Credit Hours                             Pre-requisite
JCMS 108        -Bangladesh Studies                  – 3.00                                      – No Pre-requisite


The course gives an overviews of ancient Bengal, anthropological explanations of early
societies, principal trends in the history of medieval Bengal, critical analysis of the major
political, socio-cultural and economic developments from the eighteenth century to the
emergence of Bangladesh as a nation state.

Books Recommended:
Ahmed, K., A Social-Political History of Bengal and Birth of Bangladesh, Inside Library,
Dhaka, 1975.
Majumder, RC, History of Bengal, Dhaka University Press, Dhaka, 1963.
Muhit, AMA, Bangladesh: Emergence of a Nation, Bangladesh International Book Ltd.
Dhaka, 1978.
Islam, Sirajul (Edited), History of Bangladesh (3 volumes), Bangladesh Asiatic Society,
Dhaka, 2007.


Course Code     Course Title                                         Credit Hours                      Pre-requisite
JCMS 109       -Computer Concepts                             – 3.00                                 -No Pre-requisite


This course is designed to offer detailed discussion about computer application (useful basic
computer software packages), brief history, types, numbering system, hardware, software
system, networking concepts and internet technology. Students will get lab facilities for both
theoreticatl lessons and adequate practice.

Books Recommended:
Clifford, Sarah Hutchinson (et al), Computers, Communications, and Information : a User’s
Introduction, Irwin/Mc-Graw-Hill, New York, 1998.
O‟Leary, Timothy and. O‟Leary, Linda I, Computing Essentials 2013 Complete Edition,
McGraw-Hill College, New York, 2012.
Parsons, June Jamrich and Oja, Dan, New Prerspectives on Computer Concepts (Ninth
Edition), Thomson Course Technology, Boston, 2007.


Second Year Semester I

Course Code               Course Title                                Credit Hours                       Pre-requisite
JCMS 201        -Origin and Development of Journalism – 3.00                            – No Pre-requisite
The course aims at introducing the students with social history, origin and development of
journalism; Development of journalism in indian sub-continent; Development of Journalism
in Bangladesh (before liberation, during liberation and after liberation), Development of
electronic journalism: Special reference to Bangladesh; changing trend of media practices
and structures in the recent decades; present situation of mass media in Bangladesh.

Books Recommended:
Defleur, Melvin L and Dennis, Everette E., Understanding Mass Communication (Fifth
Edition), Houghton Mifflin Company, Boston, 1994.
Natarajan, S., A History of the Press in India, Asia pub. House, Delhi, 1962.
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Course Code       Course Title                                          Credit                                Pre-requisite
Hours
JCMS 202       -Mass Communication Structure and Process  – 3.00           JCMS: 101 Fundamentals of Communication

The course deals with the Definition, Nature, Scope, Purpose and Process of Mass
Communication. Concentration will be put on the Roles and Functions of Mass
Communication; Mass Communicators and their Principal Traits; Nature of Mass Media
Contents; Major Theories, Dimensions, Responsibilities, Theory of Information, Nature of
Information. Flow and Linguistic Communication. Impact of Mass Media in the Society will
be also emphasized.

Books Recommended:
Defleur, Melvin L and Dennis, Everette E., Understanding Mass Communication (Fifth
Edition), Houghton Mifflin Company, Boston, 1994.
Mcquail, Denis, Mass communication Theory: An Introduction, Sage Publications, London,
1994.
DeFleur, Melvin and Ball-Rokeach, Sandra, Theories of Mass Communication, Longman,
New York, 1989.
Dominick, Joseph R., The Dynamics of Mass Communication, McGraw-Hill Inc, New York,
1993. Schramm, Wilbur (Ed.), Mass communication, University of Illinois Press, Urbana,
1960.
Servin, Werner J and Tankar, James W, Communication Theories (Fifth Edition), Longman,
New York, 2001.

Course Code            Course Title                                Credit Hours                         Pre-requisite
JCMS 203          -Social Process and Institutions         – 3.00                             – No Pre-requisite
The course has been designed to orient the students with the fundamental concepts of social
processes like socialization; Social Stratification; differences, inequalities, institutions,
changes, social power structure and different components of culture. The focus will be laid on
major sociological theories and methods used by sociologists to study society, examine the
nature of social life, and to understand social dynamics. The major theories to be imparted
will include: symbolic internationalism; structuralism; equilibrium, capitalism, socialism,
theories of evolution, cultural hegemony, cultural lagging, surplus repression etc.

Books Recommended:
Brym R.J. (Ed.), New Society: Sociology for the 21st Century, Harcourt Brace, Saxon, 1998.
Giddens, Anthony, Sociology (Fifth Edition), Polity Press, Cambridge, 2006
Murray, Jane Lothian, Rick Linden and Diana Kendall, Sociology in Our Times (Fifth
Edition), Nelson Education, Toronto, 2011.
Ritzer, George, Sociological Theory, McGraw-Hill, New York, 2000.
spenser, Metta, Foundations of Modern Sociology, Prentice Hall, New York, 1989.


Second Year Semester II
Course Code                    Course Title                             Credit Hours                        Pre-requisite
JCMS 204    – Reporting for Print and Electronic Media     – 4.00             JCMS 107: News Gathering for Print and Electronic Media

The course is designed to enable the students to learn the methods of reporting social, cultural
and political events. Emphasis will be put on Disaster and crime Reporting, Writing
Interviews Based-Stories, Covering Court and Legal Matters, Covering Press conference,
Writing Follow-up Stories, Financial Reporting, Covering Seminars, Conference, Public
Meetings and Speeches, Reporting Science and Technology, Reporting Development Issues
and Affairs, Composite Reports etc.

Books Recommended:
Anderson, Douglas and Itule, Bruce D., Contemporary News Reporting, Random House,
New York, 1984.
Charnley, MV, Reporting (Fourth Edition), Rinchart Press, San Francisco, 1979.
Harris, Julian, Leiter, Kelly and Johnson, Stanley, The Complete Reporter, McMillan
Publishing Company Inc, New York, 1981.
Itule, Bruce D and Anderson, Douglas A, News Writing and Reporting for Today’s Media,
McGraw-Hill, New York, 2007.
Warren, carl, Modern News Reporting, Harper & Brothers, New York, 1959.


Course Code             Course Title                                     Credit Hours                 Pre-requisite
JCMS 205          -Contemporary Bangladesh Affairs     – 3.00                         – No Pre-requisite

The course covers recent socio-economic and political events and issues of Bangladesh,
problems, limitations and prospects of Bangladesh democracy; Strong and week points of
Bangladesh political system, major government policies and programs; changing trends of
foreign policy and international relations of Bangladesh, regional issues that affecting
Bangladesh; climate change and environmental issues of Bangladesh.


Books Recommended:
Emajuddin Ahamed (Eds.), Foreign policy of Bangladesh, The Unviersity Press limited,
Dhaka, 1983.
Islam, Sirajul (Eds.), History of Bangladesh (3 volumes), Bangladesh Asiatic Society, Dhaka,
2007.
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Course Code            Course Title                                   Credit Hours                            Pre-requisite
JCMS 206         -Contemporary World Affairs             – 3.00                                      -No Pre-requisite

The course has been designed to introduce the students with major political changes and
issues of the contemporary world after the cold war special focus on South Asia and Middle
East. Emphasis will be put on foreign policies of Bangladesh during different governments,
bilateral relationships with India and Myanmar, bilateral relationship between US and China;
US and India. Focus on different regional and international organizations like SAARC,
ASEAN, UN, OIC etc will be given.

Books Recommended:
Conway W. Henderson, International Relations: Conflict and Cooperation at the turn of the
21 Century, McGraw-Hill, New York, 1998.
Emajuddin Ahamed (Eds.), Foreign Policy of Bangladesh, The University Press Limited,
Dhaka, 1983.
Karen A. Mingst, Essentials of International Relations, W.W. Norton & Company, New
York/London, 2004.
M.G. Kabir & Shaukat Hassan (Eds.), Issues and Challenges Facing Bangladesh Foreign
Policy, Bangladesh Society of International Studies, Dhaka, 1989.
Plamer, Norman D and Perkins, Howard C, International Relations (3rd Edition), CBS
Publishers, Delhi, 1985.


Second Year Semester III

Course Code             Course Title                                   Credit Hours                         Pre-requisite
JCMS 207            -Editing for the print Media               – 3.00                          – JCMS 107 News Gathering for Print and Electronic Media

The course will provide the students with basic techniques of copy editing for the print
media, especially for the newspaper. Fundamental qualities and role of a copy editor
importance and techniques of editing, structure and functions of a news room, News flow in a
newsroom, copy selection and grading, techniques of improving of a copy standard,
techniques of meaningful and communicative transcreations, subbing and editing, copy
rewriting, dealing with press releases, headline writing and techniques of proof reading will
be the focuses of the course.

Books Recommended:
Baskette, Floyed K (et. al), The Art of Editing (Fifth Edition), Macmillan Publishing
Company, New York, 1992.
Bastian, George C (et. al), Editing the Day’s News, The Macmillan Company, New York,
1964.
Crowell, Alfred A., Creative News Editing, W.C. Brown, Dubuque, 1975.
Garst, Robert E. and Theodore M. Bernstein, Headlines and Deadlines: A Manual for Editors
(3rd Edition), Columbia University Press, New York, 1961.
Westley, Bruce H. News Editing (Third Edition), Houghton Mifflin Company, Boston, 1980.
Course Code            Course Title                                     Credit Hours                               Pre-requisite
JCMS 208              -Economics Concepts                       -3.00                                     – No Pre-requisite

The course presents the major concepts of economics, trade and industry from the
perspectives of Bangladesh. One of the major objectives of the course is to facilitate the
students to comprehend the economic and financial terminologies and issues that are
frequently covered by various news media. Concentration will be put on basic concepts of
economics like demand and supply law, GDP and GNP, major sources of revenue, fiscal
year, inflation and deflation, foreign currency reserve system, functions of the central bank,
foreign aid and grants, human development index, national growth, privatization policy,
budgetary process, foreign direct investment, international financial institutions etc.

Books Recommended:
Hodge, Larry D., Economics: Concepts and Applications, Steck-Vaughn, Texas, 1996.
Rutherford, Donald, Economics: The Key cncepts, Routledge, New York, 2007.
Samuelson, Paul A, Economics (19th Edition), McGraw-Hill, New York, 2010. Sandler,
Todd, Economic Concepts for the social Sciences, Cambridge Unviersity Press, Cambridge,
2001.
Todaro, Michael P and Smith, Stephen C, Economic Development (10th Edition), Pearson
Education, New York, 2010.

Course Code          Course Title                                    Credit Hours                            Pre-requisite
JCMS 209          -Media Laws, Rights and Ethics        – 3.00                                  – No Pre-requisite

The course is designed to present a historical perspective of media laws and ethics, Socio-
economic aspects of media laws, and trends of media presentation in conformity with the
ethics and media laws in Bangladesh. Topics include: The Printing Presses and Publication
(Declaration and Registration) Act, 1973; The Official Secrets Act 1923; The Penal Code;
The Code of Criminal Procedure, 1898; The Press Council Act, 1974; Right to Information
Act 2009; Media ethics and code of conduct, Cconcept of Press Freedom, Media censorship,
Copyright, Fundamental rights and other relevant contents.

Books Recommended:
Chaturvedi, GD, The Ethics of Reporting the News, ABD Publishers, Jaipur, 2004.
Halim, Md. Abdul, Legal System of Bangladesh, CCB Foundation, Dhaka, 2008.
Haque, A.N.M. Gaziul, Mass Media Laws and Regulations in Bangladesh, Asian Mass
Communication and Research Centre (AMIC), Singapore 1992.
Moore, Roy L. and Murray, Micheal D, Media Law and Ethics, Taylor and Frances Group
LLC, New York, 2008.
Patterson, Philip & Wilkins, Lee, Media Ethics: Issues Cases, Wm C Brown Publishers,
Dubuque, 1991.
Rahman, Ghazi Shamsur, Laws Relating to press in Bangladesh, The Press Council,
Bangladesh, Dhaka, 1985.

Course Code                   Course Title                            Credit Hours                         Pre-requisite
JCMS 210          -Political and Administrative Development in Bangladesh – 3.00    – No Pre-requisite

This course deals with the fundamental concepts of political processes. It examines the
structures of political power, forms of political culture and aspects of political socialization,
political participation and political organizations. It also focuses on political history of British
India, emergence of Pakistan, Political movements and constitutional development in
Pakistan, Emergence of Bangladesh, and Constitution of Bangladesh, important and
significant transformation in politics and political parties of Bangladesh.

Books Recommended:
Dearlove, J. and Sanders P., Introduction to British politics, Polity, Cambridge, 1984.
Dowse R.E. and Hughes, J.A., Political Sociology, Wiley, London, 1972.
Islam, Sirajul (Eds.), History of Bangladesh (3 volumes), Bangladesh Asiatic Society, Dhaka,
2007.


Third Year Semester I
Course Code        Course Title                                     Credit Hours                                   Pre-requisite
JCMS 301           -Theories of Media and Communication  – 3.00                        JCMS 202 : Mass Communication: Structure and Process

The course will orient the students with an understanding of the theories of media,
communication and society. It focuses on the first generation communication theories i.e. two
step flow of information, Media impact and violence theory, Marxist Theories (Political
Economy theory), Functionalism and neo-functionalism, media uses and gratification theory,
culturist approach: Frankfurt school, Media Dependency Theory.

Books Recommended:
Berger, Arthur Asa, Media Analysis Techniques (Third Edition), Sage Publications, London,
2005.
Defleur, Melvin L and Dennis, Everette E., Understanding Mass Communication (Fifth
Edition), Houghton Mifflin Company, Boston, 1994.
DeFleur, Melvin and Ball-Rokeasch, Sandra, Theories of Mass Communication, Longman,
New York, 1989.
Griffin, EM, A First Look at Communication Theory (Sixth Edition), McGraw-Hill, New
York, 2006
Mcqualil, Denis, Mass Communication Theory: An Introduction, Sage Publications, London,
1994.
Servin, Werner J and Tankar, James W, Communication Theories (Fifth Edition), Longman,
New York, 2001.

Course Code       Course Title                                            Credit Hours                         Pre-requisite
JCMS 302       -Media Economics and Management    –   3.00                             JCMS 202 : Mass Communication: Structure and Process
This course is designed to orient the students with overview of different media organizations,
structure and management system. It focuses on types of media management and
organizations, pattern of media ownership and operation, sequential division of labour and
responsibilities among the media personnel, organ gram of circulation department of a
newspaper organization and circulation policy, factors that influence circulation of a
newspaper, subscription contest, economics of different media, promotion and sales of media
production, Management of TVC and programme sponsorship.
Books Recommended :
Albarran, Alan B., Management of Electronic Media, Thomson/Wadsworth, Singapore, 2003.
Conrad C. Fink, Strategic Newspaper Management, Random House Inc, New York, 1988.
John M. Lavine, Daniel B. Wackman, Managing Media Organizatins:Effective Leadership of
the Media, Longman, New York, 1988.
Picard, Robert G, Media Economics: Concepts and Iss;ues, Sage Publications, London, 1989.


Course Code       Course Title                                        Credit Hours                     Pre-requisite
JCMS 303     -Gender and Media                              – 3.00                                    -No Pre-requisite

The course will mainly deal with how the gender issues are represented and reflected in
media. Principal components of the course will include: traditional shaping and stereotypical
notion of the gender role in the society; patriarchic and male-dominated knowledge and
information dissemination framing alternative realities in the society, role of media in
creating men and women‟ through man made discourses; impact of unreal representation of
both male and female images in the media, feminist theoretical contributions to culture and
media studies.

Books Recommended:
Bittner, John R, Broadcasting and Telecommunication: An Introduction, Prentice Hall, New
York, 1991.
Dordick, Herbert S, Understanding Modern Telecommunication, McGraw-Hill, New York,
1986.
Hausman, Carl (et.al), Modern Radio Production (9th Edition), Wadsworth, Boston, 2010.
Wurtzel, Alan and Acker, Stephen R., Television Production, McGraw-Hill, New York,
1989.

Course Code         Course Title                                 Credit Hours                           Pre-requisite
JCMS 304       -Broadcast Techniques and Communication Technologies   – 3.00    -No Pre-requisite
This course aims to acquaint the students with basic technologies and techniques of
broadcasting. It will also deal with communication technologies, its meanings and
importance; origin and diffusion of new communication technologies, its socio-political and
cultural impacts with special reference to Bangladesh.

Recommended Books:
UNDP, Knowledge Society
Gagliardi, Robert M, Satellite Communication
Ferguson, Moarjorie, New Communication Technologies and the Public Interest :
MCJLuhan, Marshall, Understanding Media
Vilanilam, J V, Science, Communication & Development
Mavoy, D S and Baldwin, T F, Cable Communication
Williams, Frederick, The New Communication
MCJLuhan, Marshall, The Mechanical Bride:
MCJLuhan, Marshall, The Guttenberg Galaxy


Third Year Semester II

Course Code        Course Title                         Credit Hours                            Pre-requisite
JCMS 305      -Developemnt Communication and Grassroots Reporting                                                                                                                            – 3.00                          -JCMS 202 : Mass Communication: Structure and Process

The course contains the major concepts of development communication, different types and
techniques of development support communication, diffusion of innovation and role of
communication in the areas of agriculture, health, education and community development.
Moreover, the course will deal with campaign designing, Media advocacy and the strategic
use of the mass, indigenous and alternative media. The course will look into the various
approaches in development communication: media-centered, participatory, ICT-Oriented and
Knowledge-based. It will also focus on different types of development and grassroots
reporting techniques.

Books Recommended:
Kunkzigk, Michael, Concepts of Journalism: North and south, Friedrich-Ebert-Stiftung,
Washington, 1988.
Jayaweera, Neville and Amunugama, Sarath (Eds.), Rethinking Development communication,
AMIC, Singapore, 1989.
Melkote, Srinivas R., Communication for Development in the Third World, Sage
Publications, New Delhi, 1998.
Nair, P. Raman, Information Technology for Participatory Development, Concept Publishing
Company, New Delhi, 2003.
Rao, Y.V.L., Communication & Development : A Study of Tow Indian Villages, The Lund
Press Inc, Minneapolis, 1966.
Rogers, E.M. (Eds), Communication & Development: Critical Perspective, Sage Publication,
Deverly Hills, 1976.
Schramm, Wilbur, Mass Media and National Development : The Role of Information in the
Developing Countries, Stanford University Press, California, 1964.

Course Code      Course Title                                  Credit Hours                              Pre-requisite
JCMS 306       -Business Journalism and Economic Reporing     – 3.00                  JCMS 208 Economics Concepts; and JCMS 107: News Gathering for Print and Electronic Media

The Course serves as the foundation for business journalism knowledge with an emphasis on
practical reporting Skills on economics and business issues and affairs. It explores how to
cover traditional “beats”, Such as the national and global economies, markets and
corporations. Students will learn to follow free-markets and planned economies; the legal,
financial and social roles of public and Private corporations; How to track corporations
through public feelings and how to read essential economic indicatiors and corporate
documents to determine economic performance. Students will prepare news stories for a
general audience about current business topics.

Books Recommended:
Albert N. Greco, Business Journalism: Manageemnt Case and Notes, New York University
Press, New York, 1988.
Conrad C. Fink, Bottom Line Writing : Reporting the Sense of Dollars, lowa state University
Press, lowa, 2000.
Edward A. Grunwald, Business Press Editor, New York University Press, New York, 1988.
Glenn Scott Lewin, The Business Reporter’s Handbook: A guide to Researching, Writing and
Reporting on Companies, Industries and Markets, Tenax Business Press, New Jersey, 2001.


Course Code               Course Title                                 Credit Hours                       Pre-requisite
JCMS 307            -Media Research Methodology        – 3.00                                    -No Pre-requisite

The course presents on the importance of research, research techniques and different stages of
research in the field of journalism, media, communication and developemnt. Students will be
imparted how to develop a comprehensive research proposal on their own choices in the
aforesaid fields. Concentration will be given on various methods of social science and
communication researches i.e. Survey Methods, Focus Group Discussions. (FGD), Key
Informant Interviews (KII), Case Studies, Content Analysis, Participatory Rural Appraisal
(PRA) as well as historical, experimental and longitudinal studies. Students will be equipped
with understanding of survey questionnaire preparations and interviewing tools and
techniques. Data analysis methods and techniques as well as some statistical packages
necessary for data analysis will be discussed. On successful completion of this course,
students will be in a position to carry out research work independently in their field of
interests.


Books Recommended:
Baker, L Therese, Doing Social Research, McGraw-Hill Inc, New York, 1994.
Babbie, Earl R, The practice of Social Research, Wadsworth publishing company, california,
1979.
Edwards, Allen, Statistical Methods, Holt, Rinehart and winston, Austin TX, 1967.
Leedy, Paul D, Practical Research: Planning and Design, Macmillan Publishing Co Inc,
New York, 1974.
Wimmer Roger D and Dominick, Joseph R, Mass Media Research (Seventh Edition),
Wadsworth Publishing Company, California, 2005.


Course Code         Course Title                                      Credit Hours                     Pre-requisite
JCMS 308         -Newspaper Make-up, Layout and Design     – 3.00                  JCMS 207 : Editing for the Print Media

The course is designed to help the students developing their editing skills. It covers selection
of suitable news and pixs based on news values; Preparing detailed schedule indicating
sequences as per the importance and significance of the news items with their probable
position, treatment, colour etc. editing for page makeup; arts and science of page make-up
and layout; picture editing and presentation; Printing process of newspaper.

Books Recommended:
Arnold, Edmond C. Functional Newspaper Design, Harper & Row Publishers, New
York/London, 2002.
Baskette, Floyed K (et. al), The Art of Editing (Fifth Edition), Macmillan Publishing
Company, New York, 1992.
Bastian, George C (et. at), Editing the Day’s News, The Macmillan Company, New York,
1964.
Brown, Charles H., News Editing and Display, Greenwood Press, New York, 2000.
Harrower, Tim, The Newspaper Designer’s Handbook, McGraw-Hill Higher Education,
2007.
Westley, Bruce H., News Editing (Third Edition), Houghton Mifflin Company, Boston, 1980.


Third Year Semester III

Course Code              Course Title                                       Credit Hours                           Pre-requisite
JCMS 309           -Environmental Communication and Climate Reporting  – 3.00       JCMS 207 : News Gathering for Print and Electronic Media.

The course focuses on emergence of environment journalism, necessities of environment
reporting, meaning of greening, green politics and green Journalism, environment journalism
in Bangladesh, understanding environment issues, analysis of environment policy of
Bangladesh, laws relating to environment reporting, creating idea trees, jargon in
environment reporting, issues in environment reporting etc.

Books Recommended :
Cox, Robert, Environmental Communication and Public Sphere, Sage Publication, London,
2006
Easton, Thomas A (eds.), Taking Side: Debates on Environmental Issues, McGraw-Hill
Publication Company, New York, 2007
Gain, Philip (eds), Bangladesh Environment Facing 21st century, Society for Environment
and Health Development, Dhaka, 1998.
Farooque, Mohiuddin and Hasan, S. Rizwana, Laws Regulationg Environment in
Bangladesh, Combined publication of Bangladesh acombined publication of Bangladesh
Environmental Lawyers Association, Ministry of Environment and Forest, Government of
Bangladesh and UNDP, Dhaka, 2004.
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Course Code           Course Title                                   Credit Hours                                Pre-requisite
JCMS 310       -Scientific and Technical Communication  – 3.00                           No Pre-requisite
Aims of this course are to provide students with understanding and principles of scientific
and technical communication for academic and professional needs with special focus on
business communication. Topics of this course will include designing, writing and revising of
reports, articles, manuals, procedures, proposals, correspondence, web pages with the use of
graphics. This course will also help develop business communication skills, including the
ability to analyze situations, determine appropriate forms of communication, write and revise
business related documents and give oral presentations.

Recommended Books:
Philbin Alice I. and Presley, Jhon W., Technical Writing: Method, Application and
Management
Raman, Meenakshi and Sharma, Sangeeta, Technical Communication: Principles and
Practice
Kenneth .W Houp and Thomas E. Pearsall Reporting Technical Information
Bhatia R. C, Business Communication:
Herta, Murphy A. and Peck, Charles E., Effective Business Communication

Course Code                          Course Title                           Credit Hours                    Pre-requisite
JCMS 311                -Video Production                                – 3.00                           No Pre-requisite

This course will provide students with the fundamental understanding of the pre-production,
production, and post-production processes of video production. Students will get hands-on
instruction with camcorders and non-linear editing software, lighting and sound equipment.
Through studies, students will be able to understand and apply various concepts of camera
shots and movement, development of video, characteristics of video, perceiving the image,
extensions and expressions using video, new forms of video, interactive video, diversified use
of video, camera works and editing, Students will be provided with lab facilities for Practical
Lessons.

Books Recommended:
Armer, Alan, Directing Television and Film, Wadsworth, Belmont, 1986.
Frensham, Raymond, Screenwriting, NTC Publication group, Illinois, USA, 1996.
Mllerson, Gerald, The Technique of Television production, 11th Edition, Focal Press, London,
1985.
O‟Donnell, Lewis, Benoit, Phillip, and Hausman, Carl, Modern Radio Production,
Wadsworth, Belmont Calf, 1986.
Wurtzel, Alan & Acker, Stephen, Television Production (Third Edition), McGraw-Hill
Publishing Company, New York, 1990.

Course Code               Course Title                             Credit Hours                            Pre-requisite
JCMS 312            -Creative Advertising                          –  3.00                                 No Pre-requisite

The Course is designed to equip the students with advertising concepts, Definitions and
historic development of the ad industry. The role of advertising in the marketing
communication process and the new dimensions of advertising techniques within
communication process and marketing mix. It aims at introducing different types of
advertising copy for various products and media. Concentration will also be given on sales
promotion, sponsorship and exhibition models for analysis and the planning, executing and
evaluation of an advertising process as well as preparation and presentation of an advertising
campaign.

Books Recommended:
Norins, Hanley, The complete Copywriter, McGraw-Hill, 1966.
Sandage, CH and Fryberger, Vernon, Advertising Theory and practice, (9th Edition) Richard
D. Irwin, Homewood, 1975.
Tiwari, Sanjay, The (un) Common Sense of Advertising, Response Books, New Delhi, 2001.
Valladares, June A. The Craft of Copywriting, Response Books, New Delhi, 2000.
Wirsig, Woodrow, Principles of Advertising, Pitman Publishing Company, 1963.
Wright, John S. (et al), Advertising, McGraw-Hill New York, 1971.


Fourth Year Semester I

Course Code                   Course Title                               Credit Hours                         Pre-requisite
JCMS 401          -Media, Society and Culture           –  3.00                              – JCMS 202: Mass Communication : Structure and Process

The course has been designed in a manner which will facilitate the students with an
understanding of some concepts and discourses, i.e. mass society, Mass culture, popular
culture, mass communicator etc. It will also deal with reality created by the media, impact of
media on existing cultural system and cultural pluralism; interlaying relationship among
media, society and culture from various perspectives. Media in contemporary society, content
of media in different societies, and effects of mass will also be critically analyzed.

Books Recommended:
Askew, Kelly and Wilk, richard R, The Anthropology ofMedia: A Reader, Blackwell
Publishers, Oxford, 2002.
Burton, Graeme, Media and Society: Critical Perspectives, Open University Press, Berkshire,
2005.
Collins, Richard (et. al), Media, Culture and Society, Sage Publications, London, 1986.
Gurvevitch, Michel (Et. al), Culture, Society and the Media, Methuen, London/New York,
1983.
Parenti, Michel, Make-Believe Media: The Politics of Entertainment, St. Martin‟s Press, New
York, 1992.
Parenti, Michel, Inventing Reality: The Politics of News Media, St. Martin‟s Press, New
York, 1993.

Course Code                  Course Title                          Credit Hours                     Pre-requisite
JCMS 402           -Radio Journalism                                   3.00                  JCMS 107: News Gathering for Print and Electronic Media

The course is designed to facilitate the students to gain skills, techniques and art of radio
news through sound and the spoken word. It is a “hands-on” course teaching the use of
microphone, recorder, phone, satellite networks and the editing equipment used to create the
short inserts used in normal studio news programs. Students will be provided with lab
facilities for practical learning.

Books Recommended:
Aspinall, R., Radio Program Production: A Manual for Training, UNESCO, Paris, 2001
Maeseneer, Paul De (Eds.) Here‟s the News: Radio News Manual, Asian Books Private Ltd,
New Delhi, 1989.
Shrivasiava, KM, Radio and TV Journalism, Sterling Publishers private Ltd, New Delhi.


Course Code              Course Title                                         Credit Hours                   Pre-requisite
JCMS 403              -Television Journalism                             – 3.00                      JCMS 107: News Gathering for Print and Electronic Media

This course will provide the students with technical and non-technical skills, including news
story writing, and hand- on camera and studio skills such as lighting, sound and editing on
television journalism. Through a variety of assigned tasks and self-directed learning, students
will develop further research, interviewing and writing skills. They will prepare record and
edit some news items for TV broadcasting. Students will be facilitated with lab facilities for
practical learning.

Books Recommended:
Allan, stuar, News Culture, Open University Press, England, 1999.
Cohen, Akiba, The Television News interview, Sage, Beverly Hills, Calif, 1987.
Dominick, Joseph R., The Dynamics of Mass Communication; Media in the digital Age (10th
Edition), Mc Graw-Hill Higher Education Publication, New Your, 2009.
Kalbfeld, Brad, associated Press Broadcast News Handbook, McGraw-Hill Publications,
New York, 2001.
Yorke, lvor, Basic TV Reporting, Focal Press, London, 1990.


Course Code                        Course Title                       Credit Hours.                               Pre-requisite
JCMS 404             -Corporate Communication and Publication Relations                                                                                                                                         –    3.00                                   JCMS-202:Mass Communication Structure and Process
This course is designed to introduce students interested in pursuing their career in the field of
Public Relations (PR), to acquaint them with roles and importance of PR in dealing with the
existing economic and political systems. The course examines application of basic public
relations principles through the case history method. Students explore important PR case
histories, analyze and critique each decision with an emphasis on ethical public relations
management. Special attention is paid on managing crises including consequences of
unforeseen emergencies and disasters. Students learn a range of methods for handing various
events in respect to target audiences, qualities and functions of PR person, PR as press
agentry, propaganda and advertisement, Publics of PR, RACE Formula, PR process, PR and
issue management, Ethics of PR, PR set-up in different organizations, Future of PR will be
focused in the course.

Books Recommended:
Cutlip, Scott M. (et al), Effective Public Relations, Prentice Hall, New York, 2006.
Jefkins, Frank, Public Relations, The M&E Handbook Series, London, 1994.
Lattimore, Dan, Public Relations: The Profession and the Practice (4 r`’ Edition), McGraw-
Hill, New York, 2011.
Seitel, Fraser P., The Practice of Public Relations, Prentice Hall, New York, 2001.
Subir, Ghosh, G., Public Relations Today (In Indian Context), Abhinava Printers, Calcutta, 2001


Fourth Year Semester II
Course Code       Course Title                       Credit Hours                                       Pre- requistite
JCMS 405           -Online Journalism           – 3.00                                   JCMS 107: New Gathering for Print and Electronic Media

The course aims at giving the students theoretical foundation and practical skills in the
emerging forms of journalism based on Internet and digital technologies. They will learn from
this course editing downloaded materials, electronic subbing and editing, introduction to web
development, basics of web page design, techniques of publishing on-line edition of
newspaper and other publications. The state of on-line journalism in Bangladesh and Internet
as an alternative medium will be discussed in this course. Students will be facilitated with
lab facilities for practical learning.

Books Recommended:
Hall, Jim, Online Journalism: A Critical Primer, Pluto Press London, 2001. Mike, Ward,
Journalism Online, Focal Press, London, 2002
Salwen, Michael B. (et al), Online News and the Public, Lawrence Erlbaunn Associates
Publishers, New Jersey, 2005.
Saxena, Sunil, Breaking News: The Craft and Technology of Online Journalism, Tata-
McGrawHill Publishers Company Ltd, New Delhi, 2004.


Course Code          Course Title                                                   Credit Hours                  Pre- requisite
JCMS 406      -Desk-top Publishing                                      – 3.00                                 JCMS 310: Newspaper Make-up, Layout and Design Electronic Media

The course will focus on modern newspaper editing techniques, newspaper make-up and
picture editing. Students will have to produce newspaper make-up with news treatment and
headlines using DTP technology. Students will be provided with lab facilities for both
theoretical understanding and practical learning.

Books Recommended:
Gilmore, Gene and Root, Robert, Modern Newspaper Editing, The Glendessary Press, Berkeley,
Calif, 1971.
Harrower; Tim, The Newspaper Designer’s Handbook, McGraw-Hill Higher Education, New
York, 2007.
Yeo, Pete, DTP Manuals, Blueprint, 1994




                                                                  Optional Course I
                                                                  Credit Hours: 3.00

                        Students will have to choose a course from the minor/optional courses.
                                                                Optional Course II
                                                                Credit Hours: 3.00

                         Students will have to choose a course from the minor/optional courses.



Four Year Semester III

Course Code         Course Title                                                        Credit Hours             Pre- requistte
JCMS 407     – Internship/Research Project                                –  4.00                       No Pre- requisite
Students need to undergo a certain period of internship in the media, advertising agencies,
organizations having departments of public relations and development communication.
Or, students will carry out a study/research in the field of mass media, communication and
journalism following the methods introduced in the course on media research.

Course Code               Course Title                           Credit Hours                    Pre- requistite
JCMS 408                  – Viva-Voce                                 – 2.00                              No Pre- requiste

A Viva voce examination will be arranged in the last semester. A board of’ experts headed by
the Chair/Dean of the faculty will administer the viva – voce .


                                  Minor/Optional Course:                                 

The students will have to choose at least Two Courses (2 courses of 6.00 credit hours, each
containing 3 credit hours) from the followings:

Course Code              Course Title                               Credit Hours                        Pre- requiste
JCMS 409    -Sports Reporting                                      –  3.00                        JCMS 204: Reporting for the Print and Electronic Media


This course is designed to help the students learn the techniques and methods of sports
reporting, trend and tendencies of sports reporting in Bangladesh, writing styles, terms and
jargons of sports.

Books Recommended:
Boyle, Raymond, Sports Journalism: Context and issues, Sage Publications, London, 2006.
Gisondi, Joe, Field Guide to Covering Sports (Field Guide Series), Cq Press, Washington,
DC, 2010.
Stofer, K.T. (et. al), Sports Journalism: An !nroduction to Reporting and Writing, Rowman &
Littlefleld, Maryland, 2009.


Course Code            Course Title                              Credit Hours                                Pre- requiste
JCMS 410          -Internet Steadies and Online Searching –  3.00                    JCMS 107: News Gathering for print and Electronic Media
This course introduces the students to the techniques of computer assisted reporting. Building
upon their basic reporting and critical thinking skills, the course will show how to use the
computer as a tool in news gathering and data analysis. The course will also put emphasis on
practical aspects of Internet news gathering, editing and writing stories. The students will
learn how to find and critically evaluate information from the Internet, principally the World
Wide Web. Students will be imparted to download data from the Web and analyze the same.
Students will be facilitated with lab facilities for practical learning.

Books Recommended:
Bruce, Garrison, Computer-Assisted Reporting, Lawrence Erlbaum Associates Inc New
Jersey,1998.
Houston, Brant, Computer-Assisted Reporting: A Practical Guide, Bedford/St. Martin‟s, New
York, 2003.
Koch, Tom, Journalism for the 21st Century: Online infonnation,, Electronic Databases, and
the News, Greenwood Press, New York, 1991.
Miller, Lisa 9, Power Journalism: Computer Assisted Reporting, Harcourt Brace College
Publishers, California, 1998.
Quinn, Stephen, Digital Sub-Editing and Design, Focal Press, Oxford, 2001.
Reddic, Randy and King, Elliot, The Online Journalist (2 Edition), Harcourt Beace College
Publishers, aIifomia, 1997.


Course Code                             Course Title                                 Credit Hours      Pre-  requiste
JCMS 412        -Screen Play and Program Production               –  3.00             JCMS 311: Video Production
The principal focus of the course will be on the techniques and principles of photography for
the print media. The students will be imparted different aspects of prachcal phoography:
selection of the events for photography having pubic interests, techniques of obtaining snaps,
taking pix using digital camera, producing the photographs applying computer software.
Students will get lab facilities for theoretical arid practical learning.

Books Recommended:
Chapnick, Howard, Truth Needs No Ally: Inside Photojournalism, Un of Missoun Press,
Columbia, MO, 1994.
Kenneth, .Kobre, Photojournalisl7i: The Professionals‟ Approach (Sccond Ed//ion), Focal
Press, Boston/London, 1991.
Lacayo, Richard and Russell, George, Eyewitness: 150 years of Photojournalism, Time
Books Inc., Pueblo, CO, 1995.
Long, Ben, Complete Digital Photo ginphy (3 Edition), Chcr!os River Media lnc,
Massachusetts, 20005.


Course Code                      Course Title                         Credit Hours                            Pre- requiste
JCMS 412        -Screen Play and Program Production     –  3.00                           JCMS 311: video Production
The course will focus on more practical applications of video production. Students will have
to produce news-based/feature documentaries or production of electronic newsgathering.
Before the practical applications, students will be given lessons on the ospecis and techniques
of various types of video production including TV production and techniques of writing
screen play and program script. Students will get lab facilities [ theoretical and practical
learning.

Books Recommended:
Armor, Alan. Directing Television and Film, Wadsworth Pub. Co., New York1990.
Frensham, Raymond, Screenwci:ing, Teach Your Self Books, lilinois, 1996.
Millerson, Gerald, The Techniquc of Television Producrion, Focal Press, Oxford, 1990.
Thompson, Roy and Bowen, Christopher, Grammar of the Shot, Elsevier, Burlirgton/Oxford.
2009.


Course Code                          Course Title                        Credit Hours                       Pre-requiste
JCMS 413               -Magazine Editing and Production    –  3.00                          JCMS 207: Editing for the Print Media

The course deals with providing the students with theoretical understanding and practical
knowledge of magazine editing and production. The major components to be focused in the
course will include: a brief historical background of the magazine, types of magazine. copy
flow, principles of magazine ad and its overall make-un. Correction of different copies and
editing, techniques of copy improvement arid enquiry of legal and ethical issues in
compliance with existing socio-cultural settings will also be emphasized in the course. The
students will be introduced to the techniques of copy fitting with the one in editing and
retouching pixs with a view to bringing cut of a Polished production.

Books Recommended:
Harrison, Charles H, How to Write for Magazines, Allyn and Bacon, Boston, 2002.
Morrish, John, Magazine Editing 12 Edition), Routledge, New York/London, 2003.
Mclughlin, Linda, The Language of Magazines, Routledge, London/New York, 2003.
Rivers, William L, Magazine Editing in the 60s, Wadsworth Publishing Company, Belmont,
1993.
Root, Robert, Modem Magazine Editing, W. C. Brown Co., Dubuque lA,1966.


Course Code            Course Title                               Credit Hours                           Pre- requiste
JCMS 414       -Speech Writing ad Public Communication   – 3.00        JCMS 204: Reporting for the Print  and Electronic Media
The course aims at providing students with essential skills in Public speak including speech
preparation, structure, art o speaking and delivery, use of language (choosing and casting),
body language (gesture and posture), Interpersonal and public speaking skills and style, stress
and intonation. building amicable attitude and aptitude in the speaking environment, dialogue
end eyelogue. techniques of reducing communication apprehension strategic ei critical
thinking in handling the hostile audience.

Books Recommended:
Ehninger, Douglas (et. at.) Principle of Speech communication,. Scott- foresman, Illinoins,
1982.
German. Kathleen M. (et. aLy Prf,nc.o,”ns of R Speaking. Allyn & Baser. Inc. Bcston, 2012.
Gronbeck E. and kathleen, Principles of Speech Communication, Longman, New York, 1997.
McCroskey., James C. An Introduction to Rhetorical Communication: A Western Culturral
Perspective, Allyn and Bacon, Boston, 2005.


Course Code                          Course Title                              Credit Hours                Pre-requiste
JCMS 415              -Science Reporting                       –    3.00              JCMS 107: News Gathering for Print  and Electronic Media


The Course is designed to equip the students with theoretical and practical understanding of
both the techniques and journalistic principles as well as the fundamentals of different
scientific progress in the areas of print, electronic and interactive media and communication
technologies. After completion of the courses, the students will be introduced with basic
terminologies used in the aforesaid technological advancement.


Books Recommended:
Blurn, D and (et. ai9, A Field Guide for Science Writers, Oxford University Press, Oxford,
2006.
Friedman, Sharon M. (at. al.) Communicating Uncertainty.‟ Media Coverage of New and
Controversial Science, Rout/edge, New York, 1999.
Roach, Mary and Folger Tim (Eds.), The Best American Science and Nature Writing 2011,
Houghton Mifflin Harcourt, Boston, 2011.


Course Code                  Course Title                            Credit Hours                            Pre-requiste
JCMS 416           –   Feature and creative Writing         –  3.00                        JCMS 204: Reporting for the Print and Electronic Media


The course is designed to orient the students on fundamental concepts of feature writings
which will deal with the following components: definition, types end scopes, significance of
features, selection of the topics for feature writing, structure and techniques of feature
writing, planning and research for feature writing, generating ideas for feature wining, photo-
feature and feature photo.

Books Recommended:
Blundell, William E., The Art and Craft of Feature Writing, New American Library, New
York, 1988
Friedlander, Edward Jay (et. al.), Feature Writing for iJewspaper and Magazines (Fourth
Edition), Longman, New York, 2000.
Hennessy, Brendan, Writing Feature Articles, Heinemann Professional Publishing, Oxford, I
0S9.
Nicholls, Brian, Features with Flair, “likes Publication, Delhi, 1972.
Patterson, Hellen M, Writing and Selling Feature Articles 3rd Edition) , Prentice-Hall lnc.
New York, 1902.


Course Code                     Course Title                                 Credit Hours                    Pre-requiste
JCMS 417            – Peace Journalism and Conflict Reporting        – 3.00               JCMS 204: Reporting for the Print and Electronic Media
The course explores key concept that relate to med coverage of peace and conflict in the
world. The course considers the reporting of peace and conflict, including wars, peace
initiatives, community actions/protests, interpersonal violence arid peaceful living. The aim is
to engage with how peace and conflict are represented in society. The focus includes both
mass media and alternative media.

Book Recommended:
Lynch, Jake and Galtung, Johan. Reporting Conflict New Directions is Peace Journalism,
University of Queensland Press, Queensland. 2010.
Ross, Susan Dente and Tehranian. Majid. Peace Journalisin in Times of War, Transaction
Publish New Jersey. 2000.
Shaw. Ibrahim Seaga (et. al) Expanding Peace journalism: Comparative and Critcal
Approaches, Sydney University Press, Sydney. 2011.
Webel Charles and Galtung, Johan, Handbook of Peace and Conflict Studies, Taylor &
Francis, Pew York, 2007.


Course Code              Course Title                                        Credit Hours                   Pre-requiste
JCMS 418             -Global Communication and National culture – 3.00          No Pre-requisite
This course is designed to explore contemporary issues in global communication and the
driving political, sociological, cultural and economic forces behind the gathering and
dissemination of news, entertainment content among various mass cornnnunication systems
in the world. From an interdisciplinary perspective, it presents the basic theoretical concepts
on global communication and international relations and deals with the impact of global
communication on national economy, politics and culture, end the resultant national
communication policies.

Books Recommended:
Appadurai, Arjun, Modernity at. Laree: Cultural Dimensions of Globalization, The university
of Minnesota Press, Minneapolis, 1996.
Mowlana. Hamid, Global Information and World Communication: New Frontiers in
international Relations, Sage Publications, London, 1997.
Said, Edward, Culture and Imperialism, Jintage, 1994.
Sreberny, Annabelle (et. at), Media in Global Context: A Reader, Arnold, London, 1997
Taylor, philip M, Global Communications, International Affairs and the media since 1945.
Routledge, London/New York, 1 997.

Course Code                      Course Title                          Credit Hours                               Pre-requiste
JCMS 419                      -Intercultural Communication     – 3.00                                  No Pre-requisite
The course focuses on the relationship between culture and communication emphasizing
socio-psychological variables, verbal and nonverbal language systems, cross-cultural
communication systems and conflict resolution. Pracucal application or in communication
principles to contemporary problems of cross-cultural and global communication will be
stressed. Speech communications, international business, bus education, social sciences,
nursing, mass communications, end other field of study” era certifications requiring cross-
cultural contact end/cr awareness of cultural distinctions willbe focused in the course.
Books Recommended:
Locke, Don, Increasing Multicultural Understanding: A Comprehensive model, Sage
publication London, 1998.
Semovar. Larry A. (et. at), Intercultural Communication. A Reader 13th edition). Wadsworth
Boston, 2012
Samovar, Larry A. (et. al), Communicating between Cultures (8th Edition), wadsworth,
Boston, 2010.
Wiseman, Richard L. and Shutter Robert (eds.), Communicating in Multicultural
Organizations, Sage Publications, London, 1994.


Course Code                  Course Title                                  Credit Hours                              Pre-requiste
JCMS 420     -Fashion Journalism                                           –   3.00                       JCMS 204: Reporting for the Print and Electronic Media

The objective of the course is to orient the students with basics of fashion journalism. The
students will be able to organize and plan editorisals and photo shoots for publishing, as well
as write articles and interviews on trends of fashion. Specifically, the course develops the
students figures such as Fashion Editor, Fashion Stylist, Fashion Director, Runway Director,
and Fashion Editor. This course is to provide tools and solstice‟s to a potentially very strong‟
market which should be providing supply in response to multiple forms of demand
undergoing continuous, change to develop media ciisccuise consouda ing he fashion word
chaiac b r spectacular nature and adaptability to all mass media, to teach the students to
manage correct‟ the communication of a fashion brand or medium, to train competent
professionals in the field of fash journalism and communication, capable of competing on a
global level.

Books Recommended:
Sherrill, Marcia Stevens and Karmel, Carey Adina, Style Makers: Inside Fashion, Monaceili
Press, New York, 2001.
Stone, Elaine, The Dynamics of Fashion, Fairchild Books, New York, 2000.
Woibers Marian Frances Uncovering Fashion: Fashion Communications across the Media,
Fairchild Books, New York, 2009.

Course Code                            Course Title                          Credit Hours                      Pre-requiste
JCMS 421          -Health and Population Reporting                  -3.00                    JCMS 204: Reporting for the Print and CommunicationElectronic Media
This course will provide the students with health communication Through an examination o
theoretical frameworks, communication techniques and technology that pro: The neigh of
individuals, communities and populations. Topics may include health literacy, clinician to
client communication, peer to peer communication, edutainment‟ communication, effective
public health messages and mass media campaigns, risk and emergency communication.

Books Recommended:
Hornik, PC (Eds.), Public Health Communication: Evidence for behavior change, Lawrence
Erlbaum Associates lnc, New Jersey, 2002
Piotrow Phyllis (et. at), Health Communication, Praeger, London, 1997
Rahman, M. Golam, Media Response in Bangladesh, Srabon Publications, Dhake, 2006.
Rahman, M. Golam, Ccrnmunication Issues in Bangladesh, Paragon Publishers, Chaka, 1999.
Rogers, Evereti M., Communicehon Strategies for Family Planning, Free Press, New YorK,
1973.

Course Code                     Course Title                               Credit Hours                       Pre-requiste
JCMS 422                -Social Media and Multi Media Journalism –  3.00               JCMS 204: Reporting for the Print and Electronic Media
The field of journalism is undergoing unprecedented change. As technology rapidly chars the
landscape, the need for innovation, entrepreneurial spirit and so solid story telling skill will
become paramount to a successful career. The role of professional journalist LOS become a
balance of integrity accuracy. ethics and technological aptitude, while still demonstrating the
old hallmarks of journalistic endeavor and the disconnect of verification, ke goal of the
course is to identify elements of multiple media used in joumal storyteii critically evaluate
professional joumehetic multimedia packages, produce audio start parkages, produce video
story packages, combine audio and still photographs to produce audio sideshows,
demonstrate understanding ol characteristics of new IOU rnanisL storyiellinq, produce stones
or social media.

Book Recommended:
Alysen, Barbare (et at), Reporting in Multimedia World Allen and Unwin CrownNest,
Austrialia, 2003.
Heroert. John, Journalism in the Digital Age: Theory and Practice for Brodcast, Print and
Online Media, Focal Press,Oxford, 2000.
Bull, Andy‟, Multimedia Journalism: A Practical Guide, Rou‟rldge, New York, 2010.

Course Code                           Course Title                               Credit Hours                     Pre-requiste
JCMS 423                     -New Media and Citizen Journalism    – 3.00                     JCMS 204: Reporting for the Print and Electronic Media
Journalism is undergo a profound paradigm shift brought on by new medic, and the rise of
citizen journalism and blogging. This course combines traditional journalistic skills with a.
range of new skills, including self-sufficient internet publishing, multimedia production skills
and the skills involved in interacting with audiences, social networking and building online
communities. This practice-based course also provides an understand of the broad social,
historical, legal and moral context of journalism.

Books Recommended:
Allan, Stuart and Thorsen, Einar Citizen Journalism: Global Perspectives, Peter Lang
Pubhshers Inc., New York, 2009.
Dewdney, Andrew and Ride, Peter, The New Media Handbook, Routldge, London/New
York, 2006.
Herbert, John, Journalism in the Digital Age: Theory arid Practice for Broadcast, Print and
Media, Focal Press, Oxford, 2000.
Reddick, Randy, The Online Journalist: Using the internet and Other Electronic Resources,
Harcourt Brace College Publishers, London, 1997.
Seiter, Ellen, Television and New Media Audiences, Ciarendon Press, Oxford, 1999.


Course Code                      Course Title                            Credit Hours                           Pre-requiste
JCMS 424           -Art of Presentation for Radio, TV and Stage  – 3.00                       No Pre-requisite
The course introduces the students with confidence and techniques associated with presenting
before camera, reading autocue, writing and memorizing short scripts, n and talking to time,
This course will help the students to deliver their message will impact to smaller audiences.
present confidently to camera, read autocue, conduct en interview and talk to time.

Books Recommended:
Sharp, Elsa, How To Get A Job In Television: Build Y, A & C Black, London, 2009.
Wolfe, Kathryn, So You Want to be a TV Presenter?, Theatre Communications Group, New
York, 2011.

Course Code                  Course Title                                     Credit Hours                         Pre-requisite
JCMS 425           -Film Sense and Criticism                            – 3.00                             No Pre-requisite


The course introduces the students to the study of film, its history, development, and its
application as an artistic, educative, informative, entertaining as well as social force. Students
will be acquainted with basic elements, terminology and theories of critique and inquiry of
film and film industry. In addition, the goal is to train students to view films critically and
with an informed awareness of screening and assessment in compliance with socio-cultural
and political settings of the country.

Books Recommended :
Andrew, Dudley: The Major Film Theories, An Introduction, Oxford University Press, New
York 1976.
Badley, Linda, palmer, Barton (Eds.); Traditions in World Cinema, Edinburgh University
Press, Edinburgh, 2005.
Chaudhury, Shohini; Contemporary World Cinema, Edinburgh University Press, Edinburgh,
2005.
Monaco, James: How to Read a Film, Oxford University Press, New York/Oxford, 2000.
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